DEVELOPMENT
1. Initial Exploration Period (1989 - 2000)
· 1989: The company was born in Wanquan Town, Pingyang County, Wenzhou City, Zhejiang Province in the wave of reform and opening up. It was originally a small automobile electric wiper manufacturer, focusing on providing wiper services for vehicles in Wenzhou, and started its exploration journey in the field of auto parts.
· 1990: Established a domestic marketing team, followed the pace of Wenzhou auto parts industry, brought Leili's products out of Wenzhou and went to the whole country, and reached in-depth cooperation with domestic automobile manufacturers such as Yangzhou Yaxing, Xiamen Jinlong, Chongqing Yutong, etc.
2. Quality improvement and market expansion period (2000-2008)
· 2000: Successfully passed the ISO9001 quality system certification, marking a new level of product quality for the company. At the same time, with the help of cooperation with foreign trade companies, we set foot in foreign trade business on a small scale and took the first step towards the international market.
· 2001: As China joins the World Trade Organization, the company actively responds to the opportunities of the times, vigorously expands international business, and opens up broader sales channels.
· 2002: After years of accumulation and development, the product line has become increasingly rich, forming a variety of wiper series products, and successfully developed high-end luxury bus cockpit glass lifters, car door lock series, bus luggage compartment lock series and digital electronics Bells and other diversified auto parts products have significantly improved their market competitiveness.
3. Crisis response and transformation and development period (2008 - 2014)
· 2008: On the one hand, the company successfully passed the ISO/TS16949 quality system certification, and its product quality was internationally recognized; on the other hand, the outbreak of the US subprime mortgage crisis brought a huge impact to the company, orders plummeted, and production and operation faced severe challenges. However, Lei Li people successfully resisted the crisis with their tenacious fighting spirit and solidarity and cooperation, and survived and developed in difficult situations.
· On August 18 of the same year, the company registered with the customs and obtained the qualification of consignor and consignee of import and export goods, realizing the autonomy and standardized operation of foreign trade business, laying a solid foundation for further expansion of the international market.
· After 2010:our country's cross-border e-commerce service pilot city was put into use. The company keenly captured the development opportunities of this emerging format and decisively entered the field of cross-border e-commerce. Through continuous exploration and practice, it has successively established stores on many well-known e-commerce platforms, opening up a broader international market space for the company's products.
4. Rapid Development and Innovation Breakthrough Period (2014 - 2020)
· 2014: With the introduction of a series of favorable policies by the General Administration of Customs and other departments, the development of cross-border e-commerce has entered the fast lane. Relying on the experience and resources accumulated in the early stage, Leili has made full efforts in the fields of B2B and B2C cross-border e-commerce, and quickly emerged as a leader in the industry.
· 2020: The global outbreak of the COVID-19 pandemic has brought unprecedented difficulties and challenges to the company. Production was forced to be interrupted, order delivery was delayed, and market demand shrank sharply. However, Leili people did not back down and actively responded to the epidemic. During the shutdown period, they formulated strategies and appeased employees. After the lockdown was lifted, they quickly resumed work and production, accelerated the pace of research and development and innovation, and successfully recovered the losses caused by the epidemic, showing strong resilience and adaptability.
5. Continuous Growth and Future Outlook (2020 - Present)
· After years of development, the company has continued to expand. The factory currently covers an area of 9,000 square meters, with more than 160 employees, of which 11% are scientific researchers. The various departments of the company are well managed and coordinated. Through actively developing customers and expanding the market externally, and strictly managing and seeking truth and innovation internally, the company has steadily moved forward in the automotive parts industry.
· Looking to the future, Leili will continue to uphold the corporate spirit of standing at the forefront of the times, daring to face the storm, and innovating and forging ahead, continuously improve product quality and technical level, strengthen brand building, expand domestic and foreign markets, provide global customers with better quality automotive parts products and services, and strive to create more brilliant achievements.
